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Viac informácií o knihe Impact of Corporate Social Responsibility(CSR) on consumer behaviour

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 154 bodov

Anotácia knihy

Is CSR is an effective tool to attract new customers and retain existing customers to Starbucks?. Can it influence consumers' choice when buying a product?. Both of those questions will be found in this thesis with clear theoretical framework, in-depth analysis and discussion. In addition, conclusions about CSR program of Starbucks was discussed in details together with some useful recommendations

Parametre knihy

• Celý názov: Impact of Corporate Social Responsibility(CSR) on consumer behaviour
• Autor: Hien Nguyen
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 184
• EAN: 9783659917622
• ID: 15200246
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 292 g
• Rozmery: 220 × 150 × 12 mm
• Rok vydania: 2016

Obľúbené z iného súdka

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