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Viac informácií o knihe Impact of CRM on Organizational Performance - Case Study of MTN Nigeria

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Customer Relationship Management concerns the relationship between the organization and its customers and asserted customers are thelifeblood of any organization be it a global corporation with thousands of employees and amultibillion turnover, or a sole trader with a handful of regular customers. Customer RelationshipManagement is the same in principle for these two examples -it is the scope of CRM which can vary drastically. The organization and the customers both have sets ofconditions to consider when building the relationship, such as wants and needs of bothparties; organizations need to make a profit to survive and grow customers want good service, aquality product and an acceptable price.

Parametre knihy

• Celý názov: Impact of CRM on Organizational Performance - Case Study of MTN Nigeria
• Podnázov: The Link between Customer Relationship Management and Organizational Performance
• Autor: Nnorom Goodluck
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 112
• EAN: 9783639318227
• ID: 06838661
• Nakladateľ: VDM Verlag Dr. Müller
• Hmotnosť: 183 g
• Rozmery: 220 × 150 × 7 mm
• Rok vydania: 2011

Obľúbené z iného súdka

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