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Viac informácií o knihe Influence of Information Sources And Purchase Factors on Purchase

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

This research work was carried out only in southern part of Tamilnadu, particularly who have very recent purchase experience in buying laptop. The study is purely based on the respondent's post-purchase recall opinion. The study was restricted to laptop market only and survey was conducted in Coimbatore. This study has been useful in knowing and examining the buyers' opinion about influence of purchase features and information sources at the time of buying their preferred laptop brands. Further, this study also brings interesting information about post purchase dissonance, satisfaction level and its influence on future recommendation of their preferred laptop to others.

Parametre knihy

• Celý názov: Influence of Information Sources And Purchase Factors on Purchase
• Podnázov: A Post Purchase opinion Survey among Laptop users
• Autor: Devasenathipathi Thirumurugananndham, Mark J.
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 60
• EAN: 9783639511604
• ISBN: 3639511603
• ID: 12627013
• Nakladateľ: Scholars' Press
• Hmotnosť: 100 g
• Rozmery: 229 × 152 × 4 mm
• Dátum vydania: 21. February 2013

Obľúbené z iného súdka

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