Kód: 33076577
Influencer
Autor Cornwell, T. Bettina (University of Oregon, USA), Katz, Helen (Publicis Groupe, USA)
Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of resear ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 118
Nakladateľ: Taylor & Francis Ltd, 2020
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Anotácia knihy
Influencers' impact on marketing and communications has risen rapidly - but there has been no authoritative resource on the theory and practice of influencer marketing. This book organizes and summarizes the current body of research, to educate and inspire decision makers, researchers, students, and influencers themselves.
Parametre knihy
68.04 €
- Celý názov: Influencer
- Autor: Cornwell, T. Bettina (University of Oregon, USA), Katz, Helen (Publicis Groupe, USA)
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 118
- EAN: 9780367468491
- ISBN: 0367468492
- ID: 33076577
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 208 g
- Rozmery: 152 × 228 × 11 mm
- Dátum vydania: 30. December 2020
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