Kód: 04849272
An integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and sho ... celý popis
132.68 €
Bežne: 147.48 €
Ušetríte 14.80 €
Nákupom získate 328 bodov
An integrated collection of a dozen of Peter Earl's lively and thought-provoking essays, carefully edited and updated. Theoretical topics include the prediction of corporate behaviour, the economic foundations of marketing and shopping mall design, pricing strategy and its relationship with the existence of second-hand markets, and the microfoundations of macroeconomics. Case studies include co-operation in the car industry, managerialist reforms in New Zealand and the university sector, structural change in the advertising industry and the place of GB Richardson and GLS Shackle in the literature of economics.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics Economic theory & philosophy
132.68 €
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