Mohlo by sa vám tiež páčiť

Viac informácií o knihe Innovations in Social Marketing and Public Health Communication

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 345 bodov

Anotácia knihy

This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.

Parametre knihy

Zaradenie knihy Knihy po anglicky Medicine Medicine: general issues Public health & preventive medicine

• Celý názov: Innovations in Social Marketing and Public Health Communication
• Podnázov: Improving the Quality of Life for Individuals and Communities
• Autor: Walter Wymer
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 389
• EAN: 9783319198682
• ISBN: 3319198688
• ID: 09296375
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 744 g
• Rozmery: 166 × 248 × 2 mm
• Dátum vydania: 07. October 2015

Obľúbené z iného súdka

---

---

---