Kód: 06697914
Inside Consumption
Autor S. Ratneshwar, David Glen Mick
Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on cons ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 356
Nakladateľ: Taylor & Francis Ltd, 2005
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Anotácia knihy
Following on from "The Why of Consumption", this book examines motivational factors in diverse consumption behaviours, and addresses the effects on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics Macroeconomics
224.71 €
- Celý názov: Inside Consumption
- Autor: S. Ratneshwar, David Glen Mick
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 356
- EAN: 9780415341936
- ISBN: 9780415341936
- ID: 06697914
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 703 g
- Rozmery: 234 × 156 × 23 mm
- Dátum vydania: 11. August 2005
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