Mohlo by sa vám tiež páčiť

Viac informácií o knihe Internationalisation of Mobile Telecommunications

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 343 bodov

Anotácia knihy

Peter Curwen and Jason Whalley review the strategic operations of, and technological options available to, the 30 most prominent international mobile operators. This review is initially based upon the Asia-Pacific, African, European, Latin American and North American regions before moving on to take a worldwide perspective. The authors place these mobile operators within a wider business context via a broad ten year appraisal of the companies involved in the entire telecommunications, media & technology (TMT) sector. The issue as to whether there truly is such a thing as a global mobile operator is addressed; the answer, in practice, is negative.Based upon the very latest data available, the underlying premise of the book is that mobile telecommunications is such a fast-moving sector that operators are obliged to alter their international strategies as circumstances unravel without necessarily having a long-term master plan, and hence that opportunism is a hallmark of operators' international strategies. This state-of-the-art overview of the internationalisation of mobile telecommunications will prove essential reading for academics and practitioners with a vested interest in technology, telecommunications and strategic management.

Parametre knihy

Zaradenie knihy Knihy po anglicky Mathematics & science Science: general issues Industrial applications of scientific research & technological innovation

• Celý názov: Internationalisation of Mobile Telecommunications
• Podnázov: Strategic Challenges in a Global Market
• Autor: Peter Curwen, Jason Whalley
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 296
• EAN: 9781848441118
• ID: 05104257
• Nakladateľ: Edward Elgar Publishing Ltd
• Hmotnosť: 599 g
• Rozmery: 234 × 156 × 27 mm
• Dátum vydania: 28. November 2008

Obľúbené z iného súdka

---

---

---