Mohlo by sa vám tiež páčiť

Informovať o naskladnení knihy

Viac informácií o knihe Internationalization of the Chinese TV Sector

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 89 bodov

Anotácia knihy

In this reader media experts discuss the prospects and problems of program exchange between German and Chinese Broadcasters. They explain that program exchange is not the cockaigne one could assume with regard to the non-rivalry of media content and the huge Chinese TV market (more than 300 million TV households and an estimated 180,000 hours of weekly broadcast time across all TV platforms), but that many economic peculiarities of the media that only can be read in the footnotes of economic text books are highly relevant in practice. To trade TV programs with China thus requires a solid knowledge about the TV business in general, but also about the Chinese media order and the Chinese society, and the Chinese way of business.

Parametre knihy

• Celý názov: Internationalization of the Chinese TV Sector
• Autor: Manfred Kops, Stefan Ollig
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 336
• EAN: 9783825807535
• ID: 01760233
• Nakladateľ: LIT Verlag
• Hmotnosť: 428 g
• Rozmery: 210 × 147 mm
• Rok vydania: 2007

Obľúbené z iného súdka

---

---

---