Kód: 04855128
This work examines the way in which the increasing internationalization of services, including the operation of multinationals in this sector, interacts with the process of innovation in services. The book challenges the theoretic ... celý popis
Angličtina
Nákupom získate 407 bodov
Anotácia knihy
This work examines the way in which the increasing internationalization of services, including the operation of multinationals in this sector, interacts with the process of innovation in services. The book challenges the theoretical traditions that have developed around the analysis of service innovation and internationalization, and argues for a new research agenda. The contributors address many of the most pertinent issues and adopt a variety of theoretical and empirical approaches to enrich the debates.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management International business
168.59 €
Angličtina
Osobný odber Bratislava a 12742 dalších
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