Code: 12045398
Internet Marketing and Big Data Exploitation
by Ian Chaston
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new form ... more
- Language:
English - Binding: Paperback
- Number of pages: 287
Publisher: Palgrave Macmillan, 2014
- More about this
139.43 €
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Book synopsis
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
139.43 €
- Full title: Internet Marketing and Big Data Exploitation
- Author: Ian Chaston
- Language: English
- Binding: Paperback
- Number of pages: 287
- EAN: 9781349504145
- ISBN: 1349504149
- ID: 12045398
- Publisher: Palgrave Macmillan
- Weight: 3794 g
- Dimensions: 216 × 140 × 18 mm
- Date of publishing: 14. January 2014
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