Kód: 06699062
Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours. ... celý popis
Angličtina
Nákupom získate 568 bodov
Anotácia knihy
Presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of consumer behaviours.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
234.86 €
Angličtina
Osobný odber Bratislava a 12792 dalších
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