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Viac informácií o knihe Introduction to Electronic Commerce and Social Commerce

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Anotácia knihy

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.=""

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management E-commerce: business aspects

• Celý názov: Introduction to Electronic Commerce and Social Commerce
• Autor: Efraim Turban, Judy Whiteside, David King, Jon Outland
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 435
• EAN: 9783319500904
• ISBN: 3319500902
• ID: 15358979
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 1412 g
• Rozmery: 220 × 289 × 31 mm
• Dátum vydania: 04. May 2017

Obľúbené z iného súdka

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