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Viac informácií o knihe Introduction to Sport Marketing

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketing. It outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, to planning and implementation. Now in a fully revised and updated new edition, the book has expanded coverage of new media and social marketing, services and relationship marketing, and issues such as social responsibility and sustainability. Including more international cases and examples, every chapter offers useful features to help the reader to engage with fundamental principles and applied practice.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Introduction to Sport Marketing
• Autor: Aaron C.T. Smith
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 324
• EAN: 9781138022966
• ISBN: 1138022969
• ID: 06400648
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 600 g
• Rozmery: 247 × 175 × 16 mm
• Dátum vydania: 06. January 2015

Obľúbené z iného súdka

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