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Viac informácií o knihe Is Military Advertising Effective?

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Anotácia knihy

The Defense Department has been spending over USD100 million annually on recruiting advertising. Previous econometric studies of military advertising 1s effects have relied on data from time periods Unlike today 1s and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising 1s effectiveness and illustrates them using early 1980s and mid-1990s data.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Politics & government Political control & freedoms

• Celý názov: Is Military Advertising Effective?
• Podnázov: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
• Autor: James N. Dertouzos, Steven Garber
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 96
• EAN: 9780833033413
• ISBN: 0833033417
• ID: 04733884
• Nakladateľ: RAND
• Hmotnosť: 167 g
• Rozmery: 229 × 162 × 6 mm
• Dátum vydania: 01. January 1999

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