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Viac informácií o knihe Islamic Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 314 bodov

Anotácia knihy

This book examines in detail the main marketing techniques and theories applied to Islamic business, such as Ansoff's matrix, Hofstede's cultural dimensions, ET Hall's contextualization, and how these commonly used marketing techniques can be adapted when it comes to the marketing of Islamic business areas such as halal food, pilgrimages to Mecca or Islamic finance. Islamic business has emerged as the next major market segment in the 21st century, given the increasing number of Muslim consumers across the world and their combined purchasing power. However, the applicable religious constraints are both numerous and diverse, making an analysis of the Islamic setting crucial when considering suitable marketing techniques for Muslim consumers. Readers will thus benefit by understanding the nuances and technicalities involved in adapting contemporary marketing techniques to Islamic businesses.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social groups

• Celý názov: Islamic Marketing
• Podnázov: Understanding the Socio-Economic, Cultural, and Politico-Legal Environment
• Autor: Cédomir Nestorovic
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 247
• EAN: 9783319327525
• ISBN: 3319327526
• ID: 02961488
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 568 g
• Rozmery: 166 × 243 × 20 mm
• Dátum vydania: 28. May 2016

Obľúbené z iného súdka

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