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Viac informácií o knihe Kellogg on Integrated Marketing

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Anotácia knihy

This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Kellogg on Integrated Marketing
• Autor: Bobby Calder, Dawn Iacobucci
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 336
• EAN: 9780471204763
• ISBN: 0471204765
• ID: 04888544
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 678 g
• Rozmery: 236 × 167 × 28 mm
• Dátum vydania: 29. November 2002

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