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Viac informácií o knihe Kellogg on Strategy - Concepts, Tools and Frameworks for Practitioners

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Anotácia knihy

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on: Measuring your firm's competitive advantage Analyzing opportunities and threats in your industry Responding to a competitor's strategy and pricing Coping with entry into new markets Positioning your firm against the competition Developing a sustainable, long-term competitive advantage And much more

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management

• Celý názov: Kellogg on Strategy - Concepts, Tools and Frameworks for Practitioners
• Autor: David Dranove, Sonia Marciano
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 240
• EAN: 9780471478553
• ISBN: 0471478555
• ID: 04891395
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 430 g
• Rozmery: 164 × 236 × 24 mm
• Dátum vydania: 26. August 2005

Obľúbené z iného súdka

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