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Viac informácií o knihe KFC in China

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 62 bodov

Anotácia knihy

Ranked #5 in INSEAD's Top Ten Knowledge Articles for Q2 2009 This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China's competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China's business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world's fastest growing economy.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management

• Celý názov: KFC in China
• Podnázov: Secret Recipe for Success
• Autor: Warren Liu
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 206
• EAN: 9780470823842
• ISBN: 0470823844
• ID: 04885827
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 332 g
• Rozmery: 227 × 153 × 18 mm
• Dátum vydania: 12. December 2008

Obľúbené z iného súdka

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