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Viac informácií o knihe Leap to Globalization

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Whereas previous research concentrated on articulating what global strategies look like in large multinational companies with decades of experience in operations abroad, "The Leap to Globalization" focuses on how globalizing is realized over time in companies that start from a narrow geographic base. Three characteristics differentiate globalizing as observed in current practice from simple international expansion. First, globalization implies a redefinition of customer value; second, globalizing is an entrepreneurial process that transforms the company; and third, speed plays an essential role in globalization.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes

• Celý názov: Leap to Globalization
• Podnázov: Creating New Value from Business Without Borders
• Autor: Harry Korine, Pierre-Yves Gomez
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 176
• EAN: 9780787962111
• ISBN: 0787962112
• ID: 04920512
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 422 g
• Rozmery: 236 × 159 × 18 mm
• Dátum vydania: 12. June 2002

Obľúbené z iného súdka

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