Kód: 49188374
Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missi ... celý popis
Angličtina
10.82 €
Bežne: 14.44 €
Ušetríte 3.61 €
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Anotácia knihy
Byju’s went from being a oneman coaching centre to being an education technology pioneer with millions downloading its learning app and signing up for its courses. Its innovative marketing strategy, built around the ‘Fear of Missing Out’, made it into a household name. It built a huge brand and went global, claiming a dizzying valuation of $22 billion. But today, saddled with governance, ethical and financial issues, Byju’s is symbolic of all that is wrong with the edtech industry.
Parametre knihy
10.82 €
Angličtina
Osobný odber Bratislava a 12742 dalších
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