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Viac informácií o knihe Levels of Corporate Globalization

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Anotácia knihy

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes

• Celý názov: Levels of Corporate Globalization
• Podnázov: Developing a Measurement Scale for Global Customer Management
• Autor: Petra Kuchinka
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 192
• EAN: 9781349518487
• ID: 12045752
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 267 g
• Rozmery: 216 × 140 × 12 mm
• Dátum vydania: 01. January 2004

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