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Viac informácií o knihe Luxury, Lies and Marketing

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• Anotácia kniha
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Anotácia knihy

Luxury brands like the world to think they are above mass marketing; that they can rely only on prestige, status and inherent quality to gain and retain their customers' loyalty. The truth couldn't be more different. In this cutting-edge and revealing book, Sicard redefines the concept of luxury for the first time, challenging the traditional and outdated beliefs that are manifested across society at large; instead taking a historical approach to understanding what luxury really is. Based on her own research, Sicard then presents a brand new model for creating luxury campaigns, termed 'Swerve Theory', which outlines the methods that brands can use to convince customers that they are a cut above the mainstream.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Luxury, Lies and Marketing
• Autor: MarieClaude Sicard
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 190
• EAN: 9781137264688
• ISBN: 1137264683
• ID: 01989813
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 394 g
• Rozmery: 222 × 138 × 17 mm
• Dátum vydania: 11. December 2013

Obľúbené z iného súdka

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