Code: 06703880
Making Marketing Happen
by Brian Smith
Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making ... more
- Language:
English - Binding: Paperback
- Number of pages: 396
Publisher: Taylor & Francis Ltd, 2005
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Book synopsis
Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.
Book details
Book category Knihy po anglicky Economics, finance, business & management Business & management Business strategy
72.49 €
- Full title: Making Marketing Happen
- Author: Brian Smith
- Language: English
- Binding: Paperback
- Number of pages: 396
- EAN: 9780750662482
- ISBN: 9780750662482
- ID: 06703880
- Publisher: Taylor & Francis Ltd
- Weight: 776 g
- Dimensions: 192 × 246 × 24 mm
- Date of publishing: 21. June 2005
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