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Viac informácií o knihe Managing Corporate Social Responsibility - A Communication Approach

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives* Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model* Discusses ways to maximize the use of social media and traditional media throughout the process* Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.* Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Managing Corporate Social Responsibility - A Communication Approach
• Autor: W. Timothy Coombs, Sherry J. Holladay
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 196
• EAN: 9781444336290
• ISBN: 1444336290
• ID: 05077022
• Nakladateľ: John Wiley and Sons Ltd
• Hmotnosť: 470 g
• Rozmery: 237 × 167 × 19 mm
• Dátum vydania: 26. August 2011

Obľúbené z iného súdka

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