Kód: 06704360
Managing Service Firms
Autor Per Skalen
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice. ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 198
Nakladateľ: Taylor & Francis Ltd, 2010
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Anotácia knihy
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
74.15 €
- Celý názov: Managing Service Firms
- Autor: Per Skalen
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 198
- EAN: 9780415473262
- ISBN: 9780415473262
- ID: 06704360
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 454 g
- Rozmery: 236 × 160 × 20 mm
- Dátum vydania: 12. April 2010
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