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Viac informácií o knihe Marketing 5e

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Marketing 5e is prescribed in departments of Management, Marketing or Business Management at universities and universities of technology. It is an introductory level subject which is predominantly taught at first year level. Most universities teach Marketing over a semester. Marketing 5th Edition covers issues like pricing, product labelling and sponsorship and includes a wealth of examples to guide students through current topics such green marketing and marketing communication. This new edition is written in a more accessible way to assist students to grasp new concepts

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Marketing 5e
• Autor: C.W. Lamb, Chris Boshoff, J. Hair, C. McDaniel, N. Terblanche, R. Elliott
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 512
• EAN: 9780199079926
• ISBN: 0199079927
• ID: 09495983
• Nakladateľ: Oxford University Press Southern Africa
• Hmotnosť: 1284 g
• Rozmery: 215 × 282 × 31 mm
• Dátum vydania: 30. September 2015

Obľúbené z iného súdka

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