Kód: 22386466
Marketing Communications
Autor John Egan
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of applicati ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 416
Nakladateľ: SAGE Publications Ltd, 2019
- Viac informácií o knihe
55.38 €
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Anotácia knihy
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real wor
Parametre knihy
55.38 €
- Celý názov: Marketing Communications
- Autor: John Egan
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 416
- EAN: 9781526446893
- ISBN: 1526446898
- ID: 22386466
- Nakladateľ: SAGE Publications Ltd
- Hmotnosť: 908 g
- Rozmery: 246 × 191 × 20 mm
- Dátum vydania: 18. December 2019
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