Kód: 04776651
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies u ... celý popis
139.49 €
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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
139.49 €
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