Kód: 10042757
Marketing in Perspective (RLE Marketing)
Autor Simon Majaro
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 252
Nakladateľ: Taylor & Francis Ltd, 2015
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Anotácia knihy
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and pract
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
74.75 €
- Celý názov: Marketing in Perspective (RLE Marketing)
- Autor: Simon Majaro
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 252
- EAN: 9781138980471
- ISBN: 9781138980471
- ID: 10042757
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 453 g
- Rozmery: 234 × 156 × 13 mm
- Dátum vydania: 26. November 2015
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