Mohlo by sa vám tiež páčiť

Viac informácií o knihe Marketing Libraries in a Web 2.0 World

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 598 bodov

Anotácia knihy

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Parametre knihy

Zaradenie knihy Knihy po anglicky Reference, information & interdisciplinary subjects Library & information sciences Library, archive & information management

• Celý názov: Marketing Libraries in a Web 2.0 World
• Autor: Dinesh Gupta, Réjean Savard
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 175
• EAN: 9783110263312
• ISBN: 3110263319
• ID: 12566027
• Nakladateľ: De Gruyter
• Hmotnosť: 392 g
• Rozmery: 230 × 155 × 15 mm
• Dátum vydania: 17. May 2011

Obľúbené z iného súdka

---

---

---