Kód: 01239562
Marketing Management and Strategy
Autor George Tesar
This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together 15 African cases written by scholars and executives with rich knowledge of ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 262
Nakladateľ: Taylor & Francis Ltd, 2013
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Anotácia knihy
This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together 15 African cases written by scholars and executives with rich knowledge of business practices in Africa.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
77.85 €
- Celý názov: Marketing Management and Strategy
- Autor: George Tesar
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 262
- EAN: 9780415783347
- ISBN: 0415783348
- ID: 01239562
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 381 g
- Rozmery: 210 × 150 × 22 mm
- Dátum vydania: 08. February 2013
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