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Viac informácií o knihe Marketing Planning for the Pharmaceutical Industry

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool. A further orientation to external analysis and a reworking of the application of SWOT analysis, along with extra material on sales forecasting and strategy implementation are included.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Marketing Planning for the Pharmaceutical Industry
• Autor: John Lidstone, Nigel MacLennan
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 168
• EAN: 9780566081125
• ISBN: 0566081121
• ID: 04621747
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 470 g
• Rozmery: 300 × 209 × 17 mm
• Dátum vydania: 19. April 1999

Obľúbené z iného súdka

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