Kód: 06502866
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from comp ... celý popis
185.58 €
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Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining an approach to strategic decision making.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
185.58 €
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