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Anotácia knihy

Based on the all-day program, 'Marketing to Libraries for the Millennium,' sponsored by the AAP/ALCTS Joint Committee, leading figures identify and respond to the challenges of maintaining a foot in both print and electronic worlds. Discussion topics include buying consortia; mergers and acquisitions; discussion lists versus traditional review media; on-demand print services; advances in approval plans, blanket orders, and leasing plans; the development of collaborative services; and the omnipresent importance of price. Also included are the questionnaire and results of the 1999 'Third Industry-Wide Survey of Library Marketing Practices and Trends.'

Parametre knihy

Zaradenie knihy Knihy po anglicky Reference, information & interdisciplinary subjects Library & information sciences Library, archive & information management

• Celý názov: Marketing to Libraries for the New Millennium
• Podnázov: Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey of the Library Marketing Practices and Trends
• Autor: Hendrik Edelman
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 216
• EAN: 9780810842717
• ISBN: 0810842718
• ID: 04927326
• Nakladateľ: Scarecrow Press
• Hmotnosť: 331 g
• Rozmery: 229 × 151 × 17 mm
• Dátum vydania: 01. June 2002

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