Mohlo by sa vám tiež páčiť

Viac informácií o knihe Mass Marketing of Politics

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 567 bodov

Anotácia knihy

'Bruce I Newman tells us briskly, firmly what our instincts also tell us: we are mass marketing images rather than providing real leadership' - Paul Simon, Former US Senator, Public Policy Institute, Southern Illinois University. "The Mass Marketing of Politics" demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. It points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. "The Mass Marketing of Politics" is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Politics & government Political control & freedoms

• Celý názov: Mass Marketing of Politics
• Podnázov: Democracy in an Age of Manufactured Images
• Autor: Bruce I. Newman
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 184
• EAN: 9780761909583
• ISBN: 0761909583
• ID: 04683680
• Nakladateľ: SAGE Publications Inc
• Hmotnosť: 370 g
• Rozmery: 228 × 152 × 15 mm
• Dátum vydania: 23. August 1999

Obľúbené z iného súdka

---

---

---