Kód: 12044757
Measuring Customer Experience
Autor Philipp Klaus
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challen ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 166
Nakladateľ: Palgrave Macmillan, 2015
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Anotácia knihy
Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
53.35 €
- Celý názov: Measuring Customer Experience
- Podnázov: How to Develop and Execute the Most Profitable Customer Experience Strategies
- Autor: Philipp Klaus
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 166
- EAN: 9781349477340
- ISBN: 1349477346
- ID: 12044757
- Nakladateľ: Palgrave Macmillan
- Hmotnosť: 236 g
- Rozmery: 141 × 216 × 14 mm
- Dátum vydania: 01. January 2015
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