Kód: 09083204
Media Economics
Autor Stuart Cunningham, Terry Flew, Adam Swift
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theor ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 192
Nakladateľ: Bloomsbury Publishing, 2015
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Anotácia knihy
A concise introduction to the key ideas and issues in the study of media economics, drawing on a broad range of case studies - from Amazon and Twitter, to Apple and Netflix - to illustrate how economic paradigms are not just theories, but provide important practical insights into how the media operates today.§
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Media studies
56.87 €
- Celý názov: Media Economics
- Autor: Stuart Cunningham, Terry Flew, Adam Swift
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 192
- EAN: 9780230293229
- ISBN: 0230293220
- ID: 09083204
- Nakladateľ: Bloomsbury Publishing
- Hmotnosť: 250 g
- Rozmery: 212 × 129 × 10 mm
- Dátum vydania: 01. May 2015
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