Mohlo by sa vám tiež páčiť

Informovať o naskladnení knihy

Viac informácií o knihe Microstyle

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 47 bodov

Anotácia knihy

Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, e-mail signatures and bullet points. These miniature messages depend not on the elements of style but on the atoms of style. They require microstyle. Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, speechwriters and other professional verbal miniaturists. In this field guide for the age of the shrinking message, each chapter discusses one tool that helps messages grab attention, communicate instantly, stick in the mind and roll off the tongue. As Johnson highlights examples of those tools used well, he also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.

Parametre knihy

Zaradenie knihy Knihy po anglicky Language Language: reference & general Writing & editing guides

• Celý názov: Microstyle
• Autor: Christopher Johnson
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 256
• EAN: 9780393077407
• ISBN: 0393077403
• ID: 04385171
• Nakladateľ: WW Norton & Co
• Hmotnosť: 408 g
• Rozmery: 212 × 167 × 23 mm
• Dátum vydania: 23. September 2011

Obľúbené z iného súdka

---

---

---