Kód: 10025255
Multichannel Management
Autor Gottfried Gruber
A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a nor ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 204
Nakladateľ: Peter Lang AG, 2009
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Anotácia knihy
A company operating various sales channels, such as the Internet and a traditional shop, inevitably faces a tricky coordination problem. As prevalent approaches often do not lead to a satisfying solution, the author suggests a normative model to offer directions for the optimal channel coordination.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
86.57 €
- Celý názov: Multichannel Management
- Podnázov: A Normative Model Towards Optimality
- Autor: Gottfried Gruber
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 204
- EAN: 9783631594452
- ISBN: 9783631594452
- ID: 10025255
- Nakladateľ: Peter Lang AG
- Hmotnosť: 430 g
- Rozmery: 155 × 279 × 17 mm
- Dátum vydania: 31. October 2009
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