Kód: 21130844
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influen ... celý popis
Nákupom získate 207 bodov
Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
84.12 €
Osobný odber Bratislava a 2642 dalších
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