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Viac informácií o knihe Narrative and Innovation

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 175 bodov

Anotácia knihy

Two terms, narrative and innovation, were brought together in an interdisciplinary and interactive conference in Karlsruhe, Germany, in 2010. The intention was to offer a forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation therefore offers a comprehensive overview of scientific and industrial perspectives beyond the mainstreams. The target groups are academic people and practitioners who search for fresh ideas and new combinations of thoughts.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences

• Celý názov: Narrative and Innovation
• Podnázov: New ideas for business administration, strategic management and entrepreneurship
• Autor: Andreas P. Müller, Lutz Becker
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 275
• EAN: 9783658013745
• ISBN: 3658013745
• ID: 01688379
• Nakladateľ: Springer Fachmedien Wiesbaden
• Hmotnosť: 364 g
• Rozmery: 210 × 148 × 15 mm
• Dátum vydania: 06. February 2013

Obľúbené z iného súdka

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