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Viac informácií o knihe Never Mind the Sizzle...Where's the Sausage?

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Anotácia knihy

Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle...is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Never Mind the Sizzle...Where's the Sausage?
• Podnázov: Branding based on substance not spin
• Autor: David Taylor
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 162
• EAN: 9781841127699
• ISBN: 1841127698
• ID: 04251750
• Nakladateľ: John Wiley and Sons Ltd
• Hmotnosť: 226 g
• Rozmery: 213 × 130 × 14 mm
• Dátum vydania: 07. September 2007

Obľúbené z iného súdka

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