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Viac informácií o knihe New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands

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Anotácia knihy

How have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics? This title offers a study of 39 Emerging-Market Multinationals to reveal the compete-from-below strategies and tactics fueling these companies' meteoric rise.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Ownership & organization of enterprises

• Celý názov: New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
• Autor: R Batra
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 320
• EAN: 9780071782890
• ISBN: 0071782893
• ID: 04481262
• Nakladateľ: McGraw-Hill Education - Europe
• Hmotnosť: 662 g
• Rozmery: 233 × 151 × 31 mm
• Dátum vydania: 16. July 2012

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