Kód: 02706191
Provides the reader with an understanding of the interface between retailers and consumers. This book includes several core areas: consumer choice factors, quality and value, store image, retail competition, location, modern quant ... celý popis
70.78 €
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Nákupom získate 175 bodov
Provides the reader with an understanding of the interface between retailers and consumers. This book includes several core areas: consumer choice factors, quality and value, store image, retail competition, location, modern quantitative techniques including LISREL and hierarchical Bayes modelling, future perspectives.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
70.78 €
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