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Viac informácií o knihe Objects of Affection

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• Anotácia kniha
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Anotácia knihy

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes

• Celý názov: Objects of Affection
• Podnázov: Semiotics and Consumer Culture
• Autor: Arthur Asa Berger
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 198
• EAN: 9780230103726
• ISBN: 0230103723
• ID: 04551469
• Nakladateľ: PALGRAVE MACMILLAN
• Hmotnosť: 340 g
• Rozmery: 138 × 218 × 17 mm
• Dátum vydania: 18. August 2010

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