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Viac informácií o knihe On the Rhetoric of Gmos. Ethos, Logos and Pathos

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

Essay from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 2, Dongbei University of Finance and Economics, language: English, abstract: This essay is meant to introduce the reader to the use of rhetoric when it comes to influence a process or persuade an audience to follow the rhetor's idea. The example of the introduction of a GMO (genetic modified organism) is used as a vivid and real life case, where different stakeholders try to influence and give the general narrative a new spin. A rather rich bibliography offers plenty options to dig deeper and gain a better understanding of "Ethos", "Logos" and last but not least "Pathos".

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: On the Rhetoric of Gmos. Ethos, Logos and Pathos
• Autor: Guenther Klein
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 24
• EAN: 9783668136281
• ISBN: 3668136289
• ID: 02929771
• Nakladateľ: Grin Verlag
• Hmotnosť: 77 g
• Rozmery: 254 × 178 × 2 mm
• Dátum vydania: 02. February 2016

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