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Viac informácií o knihe Optimal Bundling

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Optimal Bundling
• Podnázov: Marketing Strategies for Improving Economic Performance
• Autor: Ralph Fürderer, Andreas Herrmann, Georg Wübker
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 299
• EAN: 9783540652472
• ISBN: 3540652477
• ID: 01566811
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 1360 g
• Rozmery: 235 × 155 × 21 mm
• Dátum vydania: 21. January 1999

Obľúbené z iného súdka

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