Kód: 19389761
Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics such product presentation, ... celý popis
Nákupom získate 706 bodov
Explores how companies ensure brand sustainability through influencing the minds and moods of consumers to create an interactive customer experience. The book features coverage on a broad range of topics such product presentation, brand fandom, social media, lifestyle products, and buying behaviour.
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
285.07 €
Osobný odber Bratislava a 2642 dalších
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