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Book synopsis

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Book details

Book category Knihy po anglicky Society & social sciences Society & culture: general Media studies

• Full title: Orchestrating Public Opinion
• Author: Paul Christiansen
• Language: English
• Binding: Hardback
• Number of pages: 276
• EAN: 9789462981881
• ISBN: 9462981884
• ID: 16072346
• Publisher: Amsterdam University Press
• Weight: 574 g
• Dimensions: 163 × 243 × 23 mm
• Date of publishing: 21. December 2017

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